Information You Provide: We collect information that you provide to us when you inquire about or purchase products and/or services through this Site, Mobile App, or Content. If you refuse to provide any requested information (whether or not required), you may not be able to take full advantage of this Site, Mobile App, or Content and its features. Personal information includes any information that can be used to identify or contact you, such as your name, postal address, email address, telephone number, or Social Security number, or other similar identifiers that permit the physical or online identification of a specific individual. On certain Sites, Mobile Apps, or Content, we may also collect from you information about your contacts, such as their email addresses, to share an article or other content.
Information from Third Parties: We may also collect information about you from third parties, such as credit reporting agencies, a social media site, or a plug-in you use to log into or connect to this Site, Mobile App, or Content. We may associate or combine the information you provide through this Site, Mobile App, or Content with this information collected from third parties.
Social Media: We may use different social media websites and applications to interact with you. Any information collected about you from our interaction with you or other users (e.g. any users who are connections of yours) is subject to the requirements and restrictions set out in our social media best practices.
Information Automatically Collected: When you use this Site, Mobile App, or Content, the server may automatically recognize you by a “cookie” or other tracking technology. These technologies act as unique identifiers and allow us to tailor this Site, Mobile App, or Content to your specified interests and keep track of your activity on this Site, Mobile App, or Content. This information may be added to your user profile and used to deliver offers and advertisements that we believe are relevant to your interests.
Furthermore, we may retrieve certain information from your browser (e.g., browser type, referrer URL, date and time of your visit, IP address) and device (e.g., MAC address, device type, screen resolution, and OS version). We use this information to monitor the performance of this Site, the Mobile App, and of our Content, analyze traffic patterns and usage, ensure that this Site, Mobile App or Content, and any related transactions function properly, and that they gather demographic information about our user base as a whole. This information also may be appended to your user profile so that we may further tailor this Site, Mobile App, or Content to your interests and send you offers based on such information.
http://networkadvertising.org/optout_nonppii.asp (various third parties via the Network Advertising Initiative)
Tracking Options and California Do Not Track Disclosures: Certain parts of this Site, Mobile App, or Content require “cookie” technologies (e.g. or pixel tags), and we may use them to deliver more relevant advertising and to link data collected across other devices you use. You can adjust your settings to limit tracking or decline cookies or pixel tags, but as a result you may not be able to use certain features of this Site, Mobile App, or Content or take full advantage of all of our offerings. Please refer to your device or browser settings for more information on how to delete or decline cookies and control your tracking preferences. This Site, Mobile App, or Content does not respond to do not track signals from most browsers.
We use your information to:
Respond to your inquiries and requests (e.g., emails, fulfillment mailings, newsletters);
Complete and fulfill any inquiry for information or purchase you make;
Connect you with third-party partners who will provide information about products and services;
Market to you and keep you informed of our products and services and/or those of our third-party partners, which we think may be of interest to you;
Provide, maintain and improve customer service;
Tailor your experience with services that correspond with your interests;
Develop new products and enhance and improve our Sites, Mobile App, or Content and business;
Respond to your inquiries and communicate with you regarding products that you purchased through the Site, Mobile App, or Content as well as other products and services that may be of interest to you; or
Allow you to send messages to a friend through this Site, Mobile App, or Content.
In addition, we may aggregate your information with our other users’ information and use that information for benchmarking and analysis purposes.
We have a lawful basis for collecting and processing your information if (a) you have consented to such processing; (b) we have a legitimate interest for processing your data, like analytics, fraud prevention, improving our Sites, Mobile App, or Content and our business, and direct marketing; or (c) we are legally required to process it.
Additionally, we may share your information (a) with other of our affiliated businesses; (b) with third-party partners who will provide you with information about their product and services; (c) with our third-party service providers who provide services like payment processing, IT, and data analysis; (d) with national credit bureaus to verify your identity and obtain your credit report and credit score; (e) if you seek price quotes, with advertising services providers who offer competitive prices; (f) if you choose to send a message through this Site, Mobile App, or Content, or contribute to public areas of this Site, Mobile App, or Content (e.g., message boards, blogs); and (g) with a third party in the event of a sale or transfer of all or part of our business (including in connection with any bankruptcy proceeding).
This Site, Mobile App, or Content may contain links to third-party owned and/or operated websites. We are not responsible for the privacy practices or the content of such third-party websites. These third-party websites have separate privacy practices; we have no responsibility or liability relating to such practices; and such practices govern your use of these websites.
We may share your information with any of our parent companies, subsidiaries, joint ventures, or other companies under common control with us.
As we develop our businesses, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar event, some or all of the information may be part of the transferred assets.
To the extent permitted by law, we may also disclose information when required by law, court order, or other government or law enforcement authority or regulatory agency, or whenever we believe that disclosing such information is necessary or advisable, for example, to protect the rights, property, or safety of us or others.
We take commercially reasonable steps to protect your personal information from loss, misuse, unauthorized access or disclosure, alteration, or destruction. We encrypt sensitive information (such as credit card numbers). Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, and you understand that email or other communications over the Internet, as well as SMS or text messages, are not secure and may be intercepted while being transmitted to and from us over the Internet, by WiFi, or other means. If you have reason to believe that your interaction with us is no longer secure please immediately notify us at 1-501-697-5034.
We do not knowingly collect, or use the personal information of children under age 13, and this Site, our Mobile App, and our Content is not directed to individuals under 13. If we are made aware that we have collected personal information from an individual under age 13, we will delete this information as soon as possible.
Choices and Access
Marketing Emails: To stop receiving marketing e-mails from us, please click here and follow the instructions to unsubscribe. Even if you unsubscribe, we may still send you administrative (i.e., non-marketing) messages. To unsubscribe from a third party’s communications, contact that third party directly or follow the instructions to unsubscribe in the applicable marketing e-mail.
Certain Sharing with Third Parties: To opt out of our sharing of your personal information with third parties for their own marketing purposes, contact us at with your name, address, and phone number and request that we suppress your personal information going forward. The e-mail address you use to send the e-mail must match the e-mail address in our records. Please note that we will not be able to remove your personal information from the third parties’ databases, and you will need to contact them directly and/or use any available opt-out mechanisms that they may have.
Access: You may ask whether we hold any of your personal information by contacting us at and providing your name, address, and phone number. The e-mail address you use to send the e-mail must match the e-mail address in our records.
We will retain your personal information for as long as is needed to provide you with our products and services, unless a longer retention period is required or permitted by law.
Marketing E-Mails: To stop receiving marketing e-mails from us, please contact us at Even if you unsubscribe, we may still send administrative (i.e., non-marketing) messages. To unsubscribe from a third party’s communications, contact that third party directly or follow the instructions to unsubscribe in the applicable marketing e-mail.
Certain Sharing with Third Parties: To opt out of our sharing of your personal information with third parties for their own marketing purposes, contact us at with your name, address, and phone number and request that we suppress your personal information going-forward. The e-mail address you use to send the e-mail must match the e-mail address in our records. Please note that we will not be able to remove your personal information from the third parties’ databases, and you will need to contact them directly and/or use any available opt-out mechanisms.
Access and Deletion: You may ask whether we hold any of your personal information (or request its deletion) by contacting us at and providing your name, address, and phone number. The e-mail address you use to send the e-mail must match the e-mail address in our records.
Operation of Our Site, Mobile App, Content, and Business
Our Site, our Mobile App, our Content, and our business are operated in the United States and are intended for United States residents. This Site, Mobile App, or Content is not intended for or to be used by anyone who resides outside of the United States.
Your California Privacy Rights
Under California Civil Code Section 1798.83, California consumers who have business relationships with us may choose to opt out of our sharing their personal information with third parties for direct marketing purposes. If you are a California consumer and (1) you wish to opt out; or (2) you wish to request certain information regarding our disclosure of your personal information to third parties for the direct marketing purposes, please contact us at
Information for California consumers (California Consumer Privacy Act)
Collection of Information
We collect and retain the following categories of personal information, which is necessary information for us to comply with regulations governing the advertising/marketing industry. We also collect personal information from our California-based employees, as required to comply with federal, state and local laws governing employers, and to fulfill our legal obligations as an employer. This personal information may include any of the following categories of personal information: (1) your real name, postal address, telephone number, unique personal identifier, email address, Social Security number, and/or similar identifiers; (2) commercial information, including products or services purchased; (3) professional or employment-related information; and (4) educational information from our employees. We may collect such categories of personal information about you from: your completion of an application for information or other forms; your transactional history and other experience with us and other companies; and in the case of an employee, from an application for employment, curriculum vitae or bio, or from a consumer reporting agency. All such personal information is used to comply with federal, state and local laws, and regulations governing our insurance business, and for the business purpose of complying with laws governing the employment of persons who are our employees, and to effectively recruit and manage our company work force.
Use and Disclosure of Personal Information for Business Purposes
During the past 12 months, we have used and disclosed the following categories of personal information: your real name, postal address, telephone number, and/or email address with our affiliated companies, to our service providers, and with third parties with whom we have joint marketing agreements to respond to your inquiries and requests (e.g. emails, fulfillment mailings, newsletters), complete and fulfill any inquiry for information or purchase you make, for marketing and advertising purposes, to perform services on our behalf, and for the purpose of offering complementary insurance and financial services to our own insurance products and services.
We do not sell personal information of California consumers. We do not sell the personal information of minors under 16 years of age.
Your Right to Know About Personal Information Collected, Used, Disclosed, and to Request Deletion
If you are a California consumer, upon our receipt of a verifiable request from you, you can obtain access to the personal information about you which we have collected, used, or disclosed. You may also request deletion of your personal information that is collected and maintained by us, as provided by law.
To submit a verifiable consumer request to know what personal information we may have collected, used, disclosed, or to request deletion of personal information, you may use our online request form or portal at: For existing account holders, you may be asked to verify your identify through the existing authentication procedures of your account, and we may re-authenticate you to verify your identity.
For non-policyholders, we will verify a consumer’s identity by matching at least two or three consumer-provided data points with data points that we maintain, depending on the sensitivity of the information involved.
Your Right to OptOut of the Sale of Personal Information
In addition to the above, California consumers have the right to opt-out of the “sale” of their personal information, as such term is defined under the California Consumer Privacy Act (“CCPA”). We do not sell the personal information of California consumers.
Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights
You have a right not to receive discriminatory treatment from us for the exercise of any of your privacy rights conferred by the “CCPA”.
As a California consumer, you can designate an authorized agent to make a request under the CCPA on your behalf by your signed authorization. To do so, please write to us at the address provided below, providing your full name and address, the name and address of your authorized agent, the agent’s contact information, specifying your relationship with the authorized agent, the purpose for which you are designating the authorized agent, and provide your signed authorization. You may revoke the authority of that agent at any time by contacting us in writing at the address below.
Consumers with Disabilities
Any consumers with a disability may contact us or have an authorized agent contact us by visiting our website contact below.
Contact for More Information
For questions or concerns about our privacy policies and practices, or wish to request our policy in an alternative format please contact us at
Alternatively, you may send a written request to the following address:
ATTN: PRIVACY OFFICE
449 Reedy Rd
Conway AR 72034